AI and ml
Now comes the harder sell: Convincing customers and merchants to trust AI with purchases
Anthropic has blueprints for building e-commerce bots that shop on behalf of clients. That's not something many consumers want at the moment, but the AI biz this week published a set of templates for Claude-based shopping agents and merchant agents in the hope of encouraging more e-commerce businesses to implement automated purchasing.Its blueprint "contains the harnesses, patterns, and guardrails an engineering team needs to get a commerce agent running in days, with reference implementations of a shopping agent and a merchant agent for retail, travel, telecom, and ticketing platforms," the company said.Large retailers and ecommerce platforms, Anthropic observes, are using Claude to build AI agents to simplify online shopping by allowing customers to pose natural language queries to find, compare, and buy items.
The buying bit may be wishful thinking: A recent Gartner survey found that while consumers use AI to find products and conduct research, they're not ready to delegate purchasing authority to AI agents. The survey found just 11 percent of consumers are willing to let AI make purchase decisions.
