SynopsisAI-driven retail site visits now convert at a 60% ​higher rate than traffic ⁠from other ‌sources, Adobe Analytics said ​last month.ReutersArtificial intelligence company Anthropic is giving retailers blueprints to build shopping and merchant agents on Claude, it announced on Wednesday, as demand for internal and external ‌conversational search ⁠tools ⁠expands ahead of the holiday shopping season.​Shoppers are increasingly using AI to compare prices, check ​product availability and get recommendations.AI-driven retail site visits now convert at a 60% ​higher rate than traffic ⁠from other ‌sources, Adobe Analytics said ​last month.​The blueprints are guidelines for ⁠building shopper and merchant agents for retail, ​travel and ticketing companies. Online ​agents can make preference-based suggestions and add items to shopping carts for customers."We've seen encouraging results - cart size up about 30-35% for one partner, and customers [are] ‌about 60% more likely to complete a purchase," said Angela Jiang, ​Anthropic's head ​of product ⁠on its Claude platform.Retailers can use the merchant blueprint to build an agent that ​makes suggestions on inventory, prices and marketing campaigns. It does not complete purchases on behalf of shoppers or merchants, Anthropic said. ...moreElevate your knowledge and leadership skills at a cost cheaper than your daily tea.Subscribe Now