Why is Meta calling out TikTok and YouTube with a flurry of new ads? It's 'reputational jujitsu.'

Meta is planning an ad blitz urging TikTok and YouTube to follow its lead.

It’s planning to run full-page ads in The Washington Post, Los Angeles Times, and New York Times on Thursday, according to NYTimes’ Mike Isaac, on the heels of Meta’s $17 billion settlement with state AGs. Meta is using…