The event in Austin, Texas will be played as scheduled.

Good Good Golf and Callaway pull controversial ad after backlash over violent scene, as PGA Tour and brands stress inclusivity and condemn violence against women.

"I think their initial response was disappointing. It was a bit defensive and late," PGA Tour CEO Brian Rolapp said.

The golf giant is severing its partnerships with the media and apparel company after a controversial ad for a driver.

The PGA event will no longer be known as the Good Good Championship.