The PGA event will no longer be known as the Good Good Championship.
Aug 27, 2026 | 03:59 pm
A view shows the logo of PGA Tour during the Canadian Open’s Championship Pro-Am after news was released of a new partnership between the PGA Tour and Saudi-backed LIV Golf circuit, at Oakdale Golf and Country Club in Toronto, Ontario, Canada June 7, 2023. REUTERS/Nick Lachance
Good Good Golf will no longer be the title sponsor for a PGA Tour event in Austin in November, a source familiar with the matter told Front Office Sports.
The golf media and apparel company is walking away from its $6 million sponsorship of a PGA tournament amid the fallout from an ad that depicted one of its founders striking a woman. Earlier Thursday, Callaway severed its deals with Good Good “effective immediately.”
