Netflix is signing non-exclusive licensing deals with top YouTube creators like Ms. Rachel and the Stokes Twins, not the other way around.

Netflix is signing non-exclusive licensing deals with top YouTube creators like Ms. Rachel and the Stokes Twins, not the other way around.

YouTube is making its biggest move yet to defend its turf as Netflix and other streamers do deals with star creators.

YouTube is offering significant payments to popular creators for exclusive content. This move aims to counter Netflix's aggressive efforts to attract top YouTube stars. Netflix…