Storia in 2 fonti

People Inc. CEO: We’re not turning off Google crawlers yet

People Inc. won't cut off Google's AI crawlers yet, citing its continued dependence on Google search traffic even as referrals decline.

Raccontata da

digiday.com

adexchanger.com

Confronto fonti

2 prospettive sulla stessa storia

AI · summaries

digiday.comStai leggendo6 g fa

People Inc. CEO: We’re not turning off Google crawlers yet

People Inc. keeps Google crawlers enabled—still dependent on Google search for 21% of traffic (down from 25%). Publishers face a bind: disabling crawlers risks search visibility they need, driving shift to non-session-based revenue (43% of total, +16% YoY).

originale

adexchanger.com6 g fa

Barely Scraping The Surface; BMW Did What Now? | AdExchanger

BMW adds Spider-Man ads to 2020+ in-car systems on $62k+ vehicles with $1,300/month subscriptions. Ad saturation in premium hardware reveals inventory scarcity from AI glut is forcing brands to monetize every user touchpoint, risking UX and customer retention.

Timeline cronologica

martedì 4 agosto 2026·digiday.com
People Inc. CEO: We’re not turning off Google crawlers yet
People Inc. won't cut off Google's AI crawlers yet, citing its continued dependence on Google search traffic even as referrals decline.
mercoledì 5 agosto 2026·adexchanger.com
Barely Scraping The Surface; BMW Did What Now? | AdExchanger
People Inc. says it can hold the line on ad revenue as quality inventory gets harder to find. Plus: BMW is running in-car Spider-Man takeovers