OpenAI’s 80% price cut signals a brutal AI price war that will widen access, squeeze rivals and force startups to exist beyond building another general-purpose model.

Efficiency gains drive major GPT-5.6 discounts.

July 30 : OpenAI slashed prices of its low- and mid-tier AI models on Thursday, a move that may intensify competition in the industry as U.S. companies battle cheaper Chinese…

The ChatGPT maker lowered the cost of its smaller GPT-5.6 Luna model by 80% and its mid-tier Terra by 20%, while leaving the price of its biggest and flagship Sol model…

OpenAI announced it would cost less to use two of its latest AI models.