Posted Jul 31, 2026 at 5:31 PM UTCEExternal LinkOpenAI says its models now reach more than 1 billion weekly active users.OpenAI shared the news in a blog post that highlights its efforts to make AI available to more people, saying: “Our goal is not simply more compute, bigger models, or lower token prices. It is more useful intelligence within reach.”As part of these efforts, OpenAI announced on Thursday that it’s slashing the price of its GPT-5.6 Luna model by 80 percent and GPT-5.6 Terra by 20 percent.Follow topics and authors from this story to see more like this in your personalized homepage feed and to receive email updates.Emma Roth
OpenAI says its models now reach more than 1 billion weekly active users.
OpenAI shared the news in a blog post that highlights its efforts to make AI available to more people, saying: “Our goal is not simply more compute, bigger models, or lower token prices. It is more useful intelligence within reach.” As part of these efforts, OpenAI announced on Thursday that it’s slashing the price of its GPT-5.6 Luna model by 80 percent and GPT-5.6 Terra by 20 percent. [Link: Building abundant intelligence | https://openai.com/index/building-abundant-intelligence/ | OpenAI]
TL;DRAI
OpenAI reached 1B weekly active users and slashed GPT-5.6 Luna prices 80%, Terra 20%, accelerating foundation model commoditization. Aggressive pricing signals that cost-per-token is now the deciding factor for enterprise AI stack adoption and ROI.
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