PwC was caught passing off AI slop as thought leadership in the latest high-profile incident since KPMG, EY, and Deloitte. Here's how this impacts your career.

The big four consultant is the latest firm found to have produced slapdash work while marketing expertise on the technology.

PwC was found to have published four 'thought leadership' reports that show a pattern of irresponsible AI usage, resulting in hallucinated citations.