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How NBCUniversal's deal with YouTube could jumpstart the next chapter of the streaming wars
The next iteration of the streaming wars is likely to be about aggregating content on the biggest existing platforms.
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hollywoodreporter.com
Peacock to Be Included With YouTube Premium in Major Streaming Tie-Up
The new deal expands on a wide-ranging agreement inked between Google and NBCUniversal last year, and will also see NBCU stream some live sporting events on its YouTube channels.
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cnbc.com
NBCUniversal and YouTube ink deal to embed Peacock in the video platform for premium subscribers
Beginning in early 2027, YouTube Premium subscribers will receive the entirety of Peacock content, including sports and movies.
