The intention is to raise $4.2billion from outside investors, which led to the narrative that FIFA wants to sell (part of) the World Cup

FIFA confirmed plans to raise $4.2 billion for a new entity controlling the nonprofit’s “commercial and event operations” at a $20 billion equity valuation.

July 28 : FIFA said on Tuesday it plans to create a new commercial subsidiary valued at $20 billion, offering a stake of up to 20 per cent to external investors in a move that…