Meta’s Expenses Are Growing Faster Than Its Revenue, Thanks To Lawsuits And AI | AdExchanger

Meta’s Expenses Are Growing Faster Than Its Revenue, Thanks To Lawsuits And AI | AdExchanger

Meta's Q2 expenses surged 55% to $42B—driven by $1.2B severance, $2.4B litigation, and AI infrastructure costs—outpacing 28% revenue growth to $60.4B. This cost spike reflects Meta's AI-first strategy for ad targeting—early trials show 8.3% click uplift and 15.7% conversion gains—but rising debt and investor concerns cast doubt on long-term returns.