FIFA’s $20 billion minority stake sale in World Cup commercial rights explained: what investors get, why UEFA is worried and how it could change global football.

FIFA confirmed plans to raise $4.2 billion for a new entity controlling the nonprofit’s “commercial and event operations” at a $20 billion equity valuation.

FIFA confirmed plans to raise $4.2 billion for a new entity controlling the nonprofit’s “commercial and event operations” at a $20 billion equity valuation.

“The soul and governance of football are not assets to trade," UEFA said in a statement.