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Future of TV Briefing: FreeWheel adds show-level reporting to tackle streaming’s transparency problem
This week’s Future of TV Briefing looks at Comcast-owned FreeWheel enabling streaming ad sellers to directly pass show-level reporting to programmatic ad buyers.
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digiday.com
Future of TV Briefing: FreeWheel adds show-level reporting to tackle streaming’s transparency problem
This week’s Future of TV Briefing looks at Comcast-owned FreeWheel enabling streaming ad sellers to directly pass show-level reporting to programmatic ad buyers.
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adexchanger.com
Leveling Up With Show-Level Data; Step Outside The Box | AdExchanger
Freewheel will begin reporting show-level data; Xbox will let users stream games for free if they watch ads; and the AI that generates ads without a prompt.