NEW DELHI: Competition in India's premium smartphone segment is set to intensify later this year as Apple prepares to enter the foldable smartphone market, challenging Samsung's long-standing dominance in a category that, while still niche, is expected to continue growing despite an overall slowdown in handset demand.

Global foldable smartphone shipments are forecast to grow 21% in 2026 as Apple prepares to enter a market Samsung helped create. Counterpoint Research expects Samsung to retain…

Counterpoint forecasts cumulative foldable shipments will hit the milestone this year, with Samsung commanding nearly 90 per cent of the market and Apple poised to enter the fray.

Samsung is ready to take a risk.

Moves come ahead of expected Apple move into foldables

Korean giant plants its flag with Apple set to release its first foldable iPhone