The 2026 FIFA World Cup final drew a record 63 million US viewers, but the crypto industry was notably absent from the biggest soccer broadcast

BBC drew 15.8 million viewers for the 2026 World Cup final between Spain and Argentina, but crypto was entirely absent from sports' biggest stage.

Nearly 39 million viewers watched Fox’s English-language presentation of the World Cup final on Sunday, making it the most-watched soccer broadcast in U.S. TV history.

The 2026 FIFA men’s World Cup’s only true rival now in terms of U.S. viewership is the Super Bowl.

The 2026 FIFA men’s World Cup ended with a historic flourish, with the largest U.S. television audience ever for a soccer match.

The record audience raises the stakes for the next media rights negotiations.

The 2026 FIFA World Cup final drew over 60 million US viewers, shattering records while prediction markets like Polymarket saw surging activity.

July 21 : Nearly 63 million Americans tuned in to watch Spain beat Argentina in the FIFA World Cup final on Sunday, shattering viewership records and underscoring soccer's growing…

The 2026 FIFA World Cup final drew a record 63 million US viewers, but the crypto industry was notably absent from the biggest soccer broadcast

While the figures remained below the nearly 126 million viewers who watched Super Bowl LX, they marked a significant milestone for a sport long overshadowed in the U.S. by…

The 2026 FIFA World Cup drew 6.7 million fans, nearly doubling the 1994 record. But the billions in economic impact bypassed crypto entirely.

The 2026 World Cup final drew 38.9M average viewers on Fox and 23M on Telemundo, setting all-time US records for soccer broadcasts.