FIFA confirms a 17-minute World Cup final halftime show with Madonna, Shakira, BTS. Here's why crypto sponsors and fan token platforms are paying attention.

The half-time show during Sunday's showpiece, featuring Justin Bieber, Shakira and Madonna, will be a first in the tournament's history.

FIFA extends the 2026 World Cup final half-time to 30 minutes, with Kraken and FIFA Collect on Avalanche positioned to capitalize on 5B+ viewers.