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India's smartphone shipments fall 10% in Q2, biggest June-quarter drop in six years
India's smartphone shipments saw a significant ten percent decline year-on-year. Rising memory prices forced brands to increase handset prices, impacting demand. The budget segment experienced a substantial forty-five percent drop in shipments. Samsung was the only major brand to achieve shipment growth during this period.
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thehindubusinessline.com
Samsung reclaims top spot as memory shortage squeezes smartphone market
Memory and storage now account for more than 60% of production costs for some budget smartphones and over 30% for premium models
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gadgetsnow.indiatimes.com
Global Smartphone Shipments Hit a 13-Year Q2 Low as Memory Costs Squeeze Demand
The global smartphone market experienced its slowest second quarter since 2013, primarily due to soaring memory chip prices and prevailing economic uncertainty. While Samsung and…
