The Athletic's Andrew Marchand evaluates the annual MLB midsummer tradition, which switched to a new format and distribution platform.

Already the biggest entity in the streaming wars, Netflix is now looking to put its unique stamp on MLB’s Home Run Derby.

Netflix has the exclusive rights to broadcast the 2026 MLB Home Run Derby at Citizens Bank Park in Philadelphia.

What the streaming giant does well is eventizing. That didn't work for Opening Day, but it could work for Monday's MLB Home Run Derby.

Rather than focusing on cross-promotion, Netflix largely kept the action front and center during its Home Run Derby debut.