There was a comeback at MLB’s Home Run Derby on Monday night. And no, we’re not talking about Cardinals outfielder Jordan Walker’s rally to overtake Phillies slugger Kyle Schwarber. We’re talking about Netflix, which bounced back strongly following its critically panned coverage of MLB Opening Night.
The streaming giant’s coverage of Yankees-Giants from Oracle Park in San Francisco in March amounted to one big Netflix ad. There was shirtless comedian Bert Kreischer in a branded Netflix kayak in McCovey Cove, Little Brother star John Cena trying to explain the automated ball-strike (ABS) system, Stranger Things teasers, etc.
Netflix has a three-year, $150 million deal with MLB to show Opening Night, the Home Run Derby, and a special event like the upcoming “Field of Dreams” game. Well, let’s give the sports team at Netflix credit for learning quickly and not making the same mistakes again.
During its debut coverage of the Home Run Derby at Citizens Bank Park in Philadelphia, Netflix let the event come to them. It focused on the action on the field; not itself.
Led by host Elle Duncan, I thought the streamer’s Home Run Derby coverage was light-years better than Opening Night. The studio team of Duncan, Barry Bonds, Anthony Rizzo, Albert Pujols, plus play-by-play announcer Matt Vasgersian was looser, funnier, more relaxed. They kept the focus on mechanics and the mindset necessary to pound baseballs into the distant stands. They let the event breathe—which is saying something given this was only its second MLB event ever.
