Meta launched Muse Image, an AI tool for image generation and editing. This feature allows users to create images using public Instagram photos. The feature has drawn privacy concerns because public posts and reels can be used by default to generate AI images, prompting questions around consent, misuse and user control over content

Meta is launching a Muse video generator next.

As part of Meta’s Muse Image model rollout, Instagram users with public accounts need to opt out to block AI generations of their content.

Meta launched Muse Image on July 7, 2026, free on Instagram and WhatsApp. It can use public Instagram photos by default. What it does, and how to opt out.

Meta's Muse Image AI generator draws criticism for its data privacy features. Users can create images from public Instagram photos without explicit consent. This feature, enabled…