With World Cup TV ratings a hit, media and tech companies are lining up to bid on rights to 2030 and 2034. But duplicating 2026's success may prove difficult

Following the ratings success of the 2026 Word Cup, bidding for the media rights to the 2030 and 2034 event could start at $1 billion.

FIFA has alerted media companies that English- and Spanish-language U.S. rights are likely to be sold together for 2030 and 2034, likely driving up the price.