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Advertisers look for advantage in Sky’s ITV deal
The $2.13 proposed billion acquisition of ITV would redraw UK's advertising map. Advertisers are still waiting to hear what's in it for them.
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apnews.com
Sky agrees to buy British broadcaster ITV for up $2.1 billion to compete with streaming giants
Sky, the UK-based TV, internet and mobile phone provider owned by Comcast, has agreed to buy ITV’s media and entertainment arm for up to 1.6 billion pounds, which is $2.1 billion.
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variety.com
Sky to Buy ITV’s Media Arm for Up to $2.1 Billion: ‘This Is a Defining Moment for British Media’
Sky will acquire ITV's Media and Entertainment business for up to $2.1 billion, funding a payout and standalone ITV Studios.
