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Netflix takes on TikTok and YouTube Shorts with quick clips from magazines and media giants
SAN FRANCISCO, July 8 — Netflix is taking another page from TikTok’s playbook.The streaming giant is diving deeper into short-form video by signing licensing deals with some of...
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hollywoodreporter.com
Netflix Inks Video Deal With Leading Publishers Including THR and Other Penske Media Brands, Condé Nast, Hearst and People
The offerings, which range from three-minute shorts to 20-minute episodes, will be featured on the streamer’s homepage starting Aug. 3.
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thenextweb.com
Netflix is adding short-form video from Variety, Rolling Stone, and BuzzFeed as it competes with YouTube and TikTok
Netflix will offer 2-to-20-minute videos from Condé Nast, Hearst, BuzzFeed, and Penske brands starting August 3 in six markets. Bloomberg says viewers are abandoning shows.
