Netflix expands into short-form video with licensing deals from major publishers, bringing content from brands like Vogue to its platform.
Netflix Inc.
(NASDAQ:NFLX) is expanding into short-form video, striking licensing deals with major U.S. publishers including Penske Media, BuzzFeed Inc.
(NASDAQ:BZFD), Conde Nast, Hearst Magazines and People Inc.
The deal was reported on Tuesday by Variety, which is owned by Penske Media.
Hearst confirmed the deal with Netflix to AFP but didn't provide further details.
Netflix strikes deals in short-form video push - Latest News
Netflix is adding short-form video from Variety, Rolling Stone, and BuzzFeed as it competes with YouTube and TikTok
Netflix strikes deals in short-form video push
Netflix dabbles in shorter video content with its new set of publisher deals with Variety, others | TechCrunch
Netflix Inks Video Deal With Leading Publishers Including THR and Other Penske Media Brands, Condé Nast, Hearst and People
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Netflix short-form video: Netflix strikes deals in short-form video push - The Economic Times
Netflix takes on TikTok and YouTube Shorts with quick clips from magazines and media giants
Netflix is about to host videos from BuzzFeed, Condé Nast, and other publishers
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