Netflix on Tuesday said it is bringing content from leading digital publishers, including The Hollywood Reporter and other Penske Media brands, to its members in the U.S. and other territories around the world.
The streaming giant has partnered with BuzzFeed, Condé Nast, Hearst Magazines, People Inc and, Tastemade, in addition to Penske Media’s PMX brands including THR, Billboard, Eater, Indiewire, Rolling Stone and Variety.
The video offerings, which range from three-minute shorts to 20-minute episodes, will be “discoverable directly from the Netflix homepage” beginning Aug. 3. Topics will include travel inspiration, cooking ideas, fashion trends, celebrity profiles, home and gardening tips and viral conversations.
The deals with each publisher encompass a mix of licensed archival and ongoing series. THR content being offered will include Hollywood Firsts, Close Collabs, THR in Focus and Inside THR.
Other content will include BuzzFeed Celeb’s 30 Questions, Vanity Fair’s Lie Detector, Architectural Digest’s Walking Tour, Harper’s Bazaar’s Burning Questions, Billboard’s 24 Hrs With, Variety’s How Well Do They Know?, People’s My Life in Pictures and Travel + Leisure’s Travel Unfiltered.
