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Or sign-in if you have an account.Netflix is pushing deeper into short-form video with content from BuzzFeed, Penske and other media organizations. Photo by Patrick T. Fallon /AFPNetflix is pushing deeper into the short-form video territory dominated by TikTok and YouTube, striking licensing deals with a slate of major U.S. media publishers to carry bite-sized content on its platform.Enjoy the latest local, national and international news.Exclusive articles by Conrad Black, Barbara Kay and others. Plus, special edition NP Platformed and First Reading newsletters and virtual events.Unlimited online access to National Post.National Post ePaper, an electronic replica of the print edition to view on any device, share and comment on.Daily puzzles including the New York Times Crossword.Support local journalism.Enjoy the latest local, national and international news.Exclusive articles by Conrad Black, Barbara Kay and others. Plus, special edition NP Platformed and First Reading newsletters and virtual events.Unlimited online access to National Post.National Post ePaper, an electronic replica of the print edition to view on any device, share and comment on.Daily puzzles including the New York Times Crossword.Support local journalism.Create an account or sign in to continue with your reading experience.Access articles from across Canada with one account.Share your thoughts and join the conversation in the comments.Enjoy additional articles per month.Get email updates from your favourite authors.Create an account or sign in to continue with your reading experience.Access articles from across Canada with one accountShare your thoughts and join the conversation in the commentsEnjoy additional articles per monthGet email updates from your favourite authorsSign In or Create an AccountorThe streaming giant has signed agreements with publishers including Penske Media, BuzzFeed Studios, Conde Nast, Hearst Magazines and People Inc. to feature a range of news, lifestyle, celebrity and how-to video programming.The deal was reported on Tuesday in entertainment news outlet Variety, which is owned by Penske Media and will provide content in the arrangement.Get a dash of perspective along with the trending news of the day in a very readable format.By signing up you consent to receive the above newsletter from Postmedia Network Inc.A welcome email is on its way. If you don't see it, please check your junk folder.The next issue of NP Posted will soon be in your inbox.We encountered an issue signing you up. Please try againHearst confirmed the deal with Netflix to AFP, but didn’t provide more details.The content — spanning episodes from around two minutes to 20 minutes or more — is set to begin rolling out on August 3 for subscribers in the United States, Canada, the United Kingdom, Ireland, Australia and New Zealand.The deals bring recognizable digital and print media brands onto Netflix’s platform, including Vanity Fair, Vogue, Rolling Stone, Bon Appetit, People and Variety.Popular series covered by the agreements include Vanity Fair’s “Lie Detector,” BuzzFeed’s “30 Questions” and Variety’s “Know Their Lines?”“Members don’t just want to watch a show or film and move on — they want to keep exploring the stories and personalities they love long after the final credits roll,” said John Derderian, Netflix’s vice president of animation series and kids and family TV.The publisher push comes as Netflix faces mounting pressure from platforms that have reshaped how audiences consume video.YouTube surpassed Netflix in average daily viewing time in 2025, according to research firm Digital i cited in TechCrunch. TikTok began closing the gap back in 2024, when U.S. adults were spending nearly as much time on the app as on Netflix, according to eMarketer data.Netflix acknowledged the competitive threat recently with a product redesign that added a TikTok-style vertical video feed and has expanded into video games, podcasts and live events.Internal data reported by Bloomberg showed viewers increasingly abandoning popular shows before a second season — a sign that the streaming giant’s signature binge model may be losing ground to the content habits cultivated by short-form rivals.Our website is the place for the latest breaking news, exclusive scoops, longreads and provocative commentary. Please bookmark nationalpost.com and sign up for our newsletters here. Join the Conversation This website uses cookies to personalize your content (including ads), and allows us to analyze our traffic. Read more about cookies here. By continuing to use our site, you agree to our Terms of Use and Privacy Policy.