Starting Aug. 3, Netflix will begin offering short-form video content like TikTok and YouTube in Canada, the U.S., and other countries.

Netflix will offer 2-to-20-minute videos from Condé Nast, Hearst, BuzzFeed, and Penske brands starting August 3 in six markets. Bloomberg says viewers are abandoning shows.

Starting Aug. 3, Netflix will begin offering short-form video content like TikTok and YouTube in Canada, the U.S., and other countries.