Several major media companies are preparing to bid billions for FIFA World Cup broadcasting rights. Netflix, Disney, and Alphabet's YouTube are expected to challenge for the next two tournaments. Amazon and Apple could also join the bidding war for these lucrative rights. FIFA is considering selling English and Spanish language rights together for the first time. This move aims to increase revenue and potentially simplify broadcast arrangements.

Following the ratings success of the 2026 Word Cup, bidding for the media rights to the 2030 and 2034 event could start at $1 billion.

FIFA has alerted media companies that English- and Spanish-language U.S. rights are likely to be sold together for 2030 and 2034, likely driving up the price.