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Netflix short-form video: Netflix strikes deals in short-form video push - The Economic Times
Netflix is pushing deeper into the short-form video territory dominated by TikTok and YouTube, striking licensing deals with a slate of major US media publishers to carry bite-sized content on its platform. "Members don't just want to watch a show or film and move on -- they want to keep exploring the stories and personalities they love long after the final credits roll," said John Derderian, Netflix's vice president of animation series and kids and family TV. The publisher push comes as Netflix faces mounting pressure from platforms that have reshaped how audiences consume video.
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hollywoodreporter.com
Netflix Inks Video Deal With Leading Publishers Including THR and Other Penske Media Brands, Condé Nast, Hearst and People
The offerings, which range from three-minute shorts to 20-minute episodes, will be featured on the streamer’s homepage starting Aug. 3.
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thenextweb.com
Netflix is adding short-form video from Variety, Rolling Stone, and BuzzFeed as it competes with YouTube and TikTok
Netflix will offer 2-to-20-minute videos from Condé Nast, Hearst, BuzzFeed, and Penske brands starting August 3 in six markets. Bloomberg says viewers are abandoning shows.
