Omida reports that memory costs can make up more than half the cost of low-end phones. That’s leading to a gradual retreat from the low-end market, as low-end products are “already becoming unprofitable and face a high risk of weakening demand as retail price continues to rise.” [Image: https://platform.theverge.com/wp-content/uploads/sites/2/2026/07/Memory-share-of-the-total-BOM-cost-by-price-tier.png?quality=90&strip=all]

Now eats 60% of a sub-$400 handset's bill of materials and it's only getting worse

Budget phones have been impacted the most by the rapid increases in RAM pricing, but that’s expanding to more expensive...

Omida reports that memory costs can make up more than half the cost of low-end phones. That’s leading to a gradual retreat from the low-end market, as low-end products are…