Win or lose tonight, UBS thinks so...

The U.S. men's knockout game vs. Belgium is the World Cup moment that investors spent billions hoping would come for the USMNT in 2026.

World Cup viewership has been stronger than expected for Fox Sports, Telemundo and Peacock as the tournament enjoys pop culture sizzle this time.

Soccer fever, finally? The USMNT’s World Cup run has ratings, controversy, betting interest, and actual national momentum.

Win or lose tonight, UBS thinks so...

With the USMNT out, ratings for the World Cup will likely suffer: 'This doesn’t have to be the last soccer game you watch for the next four years,' John Strong told viewers after…

Dissecting where the co-hosts' defeat to Belgium leaves the sport in the U.S., plus Kylian Mbappe's impressive stance against racism