As media players continue to merge, media giant Comcast is set to spin out its TV business NBCU, having implications for upfront markets.

The company said it expects the split to be completed within a year, with Comcast’s shareholders owning shares in both companies.

Comcast Announces Plans to Separate Media and Technology Businesses Into Two Leading Public Companies

NBCUniversal and Sky will be spun off into separate companies.

Comcast spent 25 years arguing that media and broadband belonged together. Now it's breaking them apart.

The dramatic plan entirely flips the company’s position from just five months ago.

NBCUniversal is exploring new avenues in digital gaming and entertainment franchises following its planned spinoff from Comcast. Meanwhile, Comcast's cable business is poised for…