Why Micron says Apple’s aggressive pricing fueled the 2026 global memory crisis

Micron suggests Apple's aggressive pricing demands during a past industry slump squeezed memory maker profits, discouraging crucial investments in production expansion. This lack of capacity, coupled with a recent surge in demand, has contributed to the current global memory shortage. Apple's recent hardware price hikes are a reaction to these rising component costs, but Micron emphasizes that sustained investment, not just price adjustments, is key to preventing future shortages.

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