Fox's $485M deal for the 2026 World Cup expires this summer. FIFA expects future rights to fetch $1B or more as Netflix, Amazon, and Apple enter bidding.

FIFA will have a wide range of suitors for future men's World Cup TV rights in the U.S. "Hydration breaks" may drive the price up even more.

Fox's $485M deal for the 2026 World Cup expires this summer. FIFA expects future rights to fetch $1B or more as Netflix, Amazon, and Apple enter bidding.