NBCUniversal wants the whole enchilada. The media giant is in discussions with FIFA to secure both English- and Spanish-language broadcast rights for the 2030 FIFA World Cup in the US, a dual-language play that would mark a significant consolidation of soccer media power under one corporate roof.
The company already holds Spanish-language World Cup rights through Telemundo and Peacock, but those expire after the 2026 tournament. Now NBC is looking to extend that deal and pick up the English-language package too, bundling them into a single mega-deal that analysts project could exceed $1 billion.
The price tag keeps climbing
Fox paid $485 million for just the US English-language rights to the 2026 World Cup. A combined English and Spanish package for 2030 would logically cost well above what Fox paid for English alone, and the $1 billion threshold that analysts have floated doesn’t seem unreasonable when you consider the trajectory.
Austin Karp of Sports Business Journal reported that NBC has held internal discussions about extending its Spanish-language deal. Telemundo executive Joaquin Duro told SBJ that the outcome could see NBC walking away with both packages.
