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BAT to cut 9,000 jobs globally as the world lights fewer cigarettes

British American Tobacco is slashing approximately 9,000 jobs globally as part of a major restructuring. This significant workforce reduction aims to cut costs and accelerate the company's pivot towards next-generation nicotine alternatives like vapes and pouches. The move, which includes outsourcing, is crucial for BAT's target of achieving substantial annual cost savings and repositioning itself in a rapidly evolving nicotine market.

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