British American Tobacco is cutting 5,500 jobs across the globe and handing thousands more roles to outside contractors, as the cigarette giant races to strip out costs and pivot towards vapes and nicotine pouches.
Published on
29/06/2026 - 15:10 GMT+2
British American Tobacco (BAT), the London-listed maker of Lucky Strike and Dunhill, said on Monday that it will cut 5,500 jobs worldwide.
BAT also stated the overhaul would also see around 3,500 positions outsourced to third parties, with the two measures together touching roughly 9,000 staff, close to a fifth of its 47,000 workers.
According to AFP, the company is aiming to save £600 million (€695m) a year by 2028.
British American Tobacco (BAT) announces 5,500 global job cuts and outsourcing of 3,500 roles to save £600m annually. Learn more…
The maker of Lucky Strike and Dunhill cigarettes aims to save £600 million ($792 million) a year by 2028 in a restructuring that…
It pursues an AI-driven overhaul to lower costs and lift profits amid regulatory challenges and delayed launches
The tobacco giant, which makes Dunhill and Lucky Strike, is cutting 5,500 jobs directly and will outsource a further 3,500 jobs…
BAT has partnered with Accenture to outsource a number of functions, including certain roles in Singapore. Read more at…
BAT is making sweeping job cuts as it looks to slash costs and increase the use of artificial intelligence across its business.
British American Tobacco to cut around 5,500 jobs, shift 3,500 roles to third parties
