British American Tobacco (BAT) will cut about 9,000 jobs globally this year as the tobacco giant, looks for ways to push down costs and become more “technology enabled”.
According to a report from Bloomberg, the London-listed company said it will eliminate 5,500 positions and outsource another 3,500 roles by the end of 2026, affecting nearly one-fifth of its global workforce of about 47,000 employees.
The restructuring is expected to generate annual cost savings of £600 million by the end of 2028 as BAT seeks to simplify its operations, increase efficiency and become more technology-driven.
Tadeu Marroco, the company’s chief executive, described the move as part of efforts to build a future-ready organisation capable of responding to changing consumer preferences and a rapidly evolving business environment.
“We are building a future-ready organisation that is more agile, cost-disciplined and technology-enabled,” Marroco said.
