Instagram Feed Customisation: Why Mosseri is Letting You Reset the Algorithm

Instagram spent five years aggressively morphing into a TikTok clone, prioritising discovery over connection. The strategy hit a structural wall. Adam Mosseri’s late 2026 confirmation of expanded feed customisation features signals a forced tactical retreat. By rolling out tools like Snooze Suggested Posts, an Algorithmic Reset, and dedicated Interest Channels, Instagram transfers the burden of curation back to the user. This pivot addresses a dual crisis: massive user fatigue from algorithmic overload, and strict regulatory mandates from the European Union’s Digital Services Act (DSA).

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