TL;DRInstagram head Mosseri previewed new ways to access Your Algorithm via gestures and per-Reel buttons. Users still want a chronological feed of people they follow.
Instagram head Adam Mosseri previewed new ways to surface Your Algorithm, the feature that lets users specify which topics they want to see more or less of. In an Instagram post this week, Mosseri said the goal is to evolve the tool “from a setting to something that feels central to your experience on Instagram.”
The prototypes include a pull-down gesture in the main feed that brings up the Your Algorithm menu, a swipe-up prompt on individual Reels, and buttons beneath each Reel to indicate whether the user wants to see more or fewer like it. Mosseri cautioned that “some of this is testing now, some is coming soon, some might not work.”
Instagram launched Your Algorithm in December 2025 for Reels, then expanded it to Explore and eventually the main feed. The feature shows users an AI-generated summary of the topics influencing their recommendations and lets them adjust preferences. Changes apply across Feed, Reels, and Explore simultaneously.
The new prototypes make that customisation available without navigating to a settings menu. A pull-down gesture in the feed or a swipe-up on a Reel puts the controls directly in the flow of content consumption. The per-Reel buttons are the most granular option, letting users give real-time feedback on individual pieces of content without interrupting their scroll.
