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Apple Hikes Laptop, Tablet Prices Nearly 20 Percent | Silicon UK

Apple raises prices of MacBooks, iPads after Tim Cook warns that soaring memory and storage component costs must be passed on to consumers

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silicon.co.ukStai leggendo1 mese fa

Apple Hikes Laptop, Tablet Prices Nearly 20 Percent | Silicon UK

Apple raised MacBook Pro 1TB ($1699→$1999) and iPad prices 17% as memory costs quadruple due to AI data center HBM demand. The cost pass-through signals unavoidable HBM inflation; CTOs must reassess refresh budgets and vendor concentration on NVIDIA/AMD.

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