A timely repost, with some updates.

Europe's record-breaking June heatwave has once again raised questions about low levels of air conditioning adoption in the continent.

Cultural baggage: Europe should reconsider its resistance to air conditioning

The heat is changing the continent’s interest in cooling technologies of all kinds.

Europes severe heat wave is forcing many to finally consider home cooling, an idea they had long resisted for reasons ranging from socio-cultural factors to urban design and…