Apple, just like everybody else, can't or won’t bring prices back down to pre-2025 levels.

The cheapest MacBook Pro now starts at $2,000.

The cheapest MacBook Pro now starts at $2,000.

If you're in the market for a new one, you need to act fast

Macs, iPads, HomePods, and Apple TVs all cost way more now. Even the already expensive Vision Pro, too.

iPhone prices haven't risen, for now.

Apple, just like everybody else, can't or won’t bring prices back down to pre-2025 levels.

Apple, Microsoft, HP and other gadget makers are being forced to choose between sacrificing sales or profit.

Apple raises prices of MacBooks, iPads after Tim Cook warns that soaring memory and storage component costs must be passed on to consumers

Some of the recent Apple price hikes exceeded 50%, while the cost of upgrading memory and storage has literally doubled...