Memory companies have been allocating an increasing share of their production to AI data centres, leaving the consumer electronics segment with constrained availability and rising costs.

The cheapest MacBook Pro now starts at $2,000.

Tim Cook said last week that Apple would hike prices due to surging memory and storage costs.

SAN FRANCISCO, June 25 : Apple raised iPad and MacBook prices on Thursday, saying it could no longer shield customers from soaring memory and storage chip costs driven by the AI…

Tech giant Apple hiked on Thursday the prices for its iPad and MacBooks, saying it could no longer protect customers from rising memory and storage chip...

SAN FRANCISCO — Apple raised iPad and MacBook prices on Thursday, saying it could no longer shield customers from soaring memory and storage chip c...

A surge, dubbed by some experts as ‘RAMageddon’, has been driven by a boom in AI data center construction

Stay up to date with notifications from The IndependentNotifications can be managed in browser preferences.Jump to contentThank you for registeringPlease refresh the page or…

Apple's revised pricing for India is now in effect, making Macs and iPads more expensive across the lineup. The company says rising RAM and storage costs, driven by surging demand…

Apple has increased U.S. prices across its MacBook and iPad lineups, with some models now costing as much as $300 more.

Apple has hiked prices on some of its most popular products, including the MacBook and iPad, because of the rising costs of memory and storage chips sparked by the AI boom.

Apple has raised prices on several iPads and MacBooks, a sign that the artificial intelligence boom is now pushing up costs far beyond...

By Emily Bary and Christine Ji

Yes, you can blame AI. The price increases result from surging memory chip costs and short supply.

Apple product prices in India will rise 15-20% due to a global memory chip shortage, impacting various models significantly.

Following last week's announcement from Cook that Apple wasn't totally immune to the AI-driven memory crisis driving up costs, Apple has now revealed new prices for many...

Apple is increasing prices of some of its popular products, including iPads and Macbooks.

Bringing Taiwan to the World and the World to Taiwan

The price increases are largely unprecedented, with no equivalent in Apple’s modern history of sweeping hikes across much of its product line.

Increase comes after years of company largely freezing prices on its products despite adding new features

Apple has raised prices of its MacBook and iPad models in India by up to Rs 1 lakh, citing rising global memory costs as a key factor behind the hike.