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Cannes Briefing: Creativity is moving beyond the agency model
For the first time, a growing number of CMOs are thinking about creative more broadly than creative agencies.
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digiday.com
Cannes Briefing: Creators didn't come to Cannes for parties this year. They came for briefs.
At a festival where one company’s absence from a patch of sand can be read a dozen different ways, creators are giving Cannes Lions a different kind of energy.
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thenextweb.com
Cannes insights: What a two-time major champion knows about marketing that CMOs don’t
At Cannes Lions, Bryson DeChambeau made the case for athletes as creators. The strategy underneath the slogans is the real story.
