Apple on Thursday announced an increase in prices for Macs and iPads, citing a memory chip shortage brought on by the artificial intelligence boom

Tim Cook says Apple’s price increases are ‘unavoidable’ as AI demand for memory chips drives up costs. The Mac mini’s entry price has already jumped.

SAN FRANCISCO, June 25 : Apple raised iPad and MacBook prices on Thursday, saying it could no longer shield customers from soaring memory and storage chip costs driven by the AI…

By Emily Bary and Christine Ji

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