Apple has significantly hiked prices for its Mac and iPad models globally, including India, due to a sharp surge in memory and storage chip costs. This escalation is directly linked to booming demand from the artificial intelligence industry. The new pricing, now live in India, sees the MacBook Air starting at Rs 1.49 lakh and MacBook Pro at Rs 2.39 lakh, reflecting increased production expenses.

Tim Cook says Apple’s price increases are ‘unavoidable’ as AI demand for memory chips drives up costs. The Mac mini’s entry price has already jumped.

SAN FRANCISCO, June 25 : Apple raised iPad and MacBook prices on Thursday, saying it could no longer shield customers from soaring memory and storage chip costs driven by the AI…

Ram shortage and AI data center demand has finally stuck the Apple pricing charts as well. In a worldwide shake-up India prices have also been increases across Mac & iPad…

Apple product prices in India will rise 15-20% due to a global memory chip shortage, impacting various models significantly.