Tim Cook said last week that Apple would hike prices due to surging memory and storage costs.

The cheapest MacBook Pro now starts at $2,000.

Apple's price increases are here. The $599 MacBook Neo will sell for $699, whereas the iPad Air now costs $749. Here's the full list of affected products.

Apple CEO Tim Cook had earlier warned of price increases due to the memory chip shortage.

Some Macs are hundreds of dollars more expensive today than yesterday.